With digital metrics there are more ways than ever to measure how much of a star an artist is. When it was just radio play or sales, life was simpler. An artist was huge if they were at number one, and from then on that would be the measure of their career. Maybe a few awards would add to their biography
But with measures on everything from Spotify plays to downloads, the amount of information available can make things more complicated. Do physical sales matter more than streams? Is a spike in streaming a measure of a developing artist or a statistical anomaly?
No such issues aith OrelSan. La fête est finie, his first solo album in six years, was a massive seller, a number one and platinum seller, the track Basique making the top ten and clocking almost 70 million views on YouTube.
And the YouTube views for this one? Already in the millions. He's a master of making videos that are both edgy and entertaining and you get the feeling he doesn't take himself too seriously.
Nice to see a Bollywood flavour for the video, certainly something unexpected for a rap video. I reckon that since Stromae, rap artists have been challenged to develop new ideas rather than just relying on the cliches of the genre.
OrelSan's been quick to realise this, and he has done it better than most and his YouTube views are a testament to the success of his approach.
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