We live in interesting times. With lockdown we've appreciated the importance of culture and the arts more than ever in sustaining us, but at the same time, these areas and the people working in them that make them happen have been hit harder than ever before.
It's been difficult before, but I can't remember any time that has been as bad as this for arts professionals. I've always believed that music is at the forefront of artistic development, leading the way for TV, cinema, theatre and literature to follow, and sadly that seems to be the case here, with music being hit the hardest and in the most immediate ways.
Amidst this existential threat, we want to do what we can. Highlighting what's good in French music might not be the biggest blow against a seemingly insurmountable challenge, but ever step makes a difference in a long journey. It sucks, but hopefully we can get through it.
For acts struggling to get the recognition they deserve every bit of publicity can help them connect with a potential audience, and that audience can sustain their career.
Even promoting established acts can make a difference. Sure, most even in the UK will be familiar with Johnny or Mylene, but the revenue raised by record companies on the bankable stars can keep the books in the black for another year, and can lead to more signings and more opportunities for other acts.
So we'll try to do what we can here. Our overheads are minimal, our reach is increasing as is our audience, and we'll continue to highlight things happening in French music that deserve your attention, whether new releases and developing acts of activity from established names.
If you're a promoter or want some publicity for an act, just get in touch, we'll do what we can. My inbox is open at johnkilbrideAThotmailDOTcom, just amend the email address to the appropriate format and it will get through.
a bientot
jk
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