M83: Reunion

The video finally surfaces for M83's new single Reunion, the second track to be released as a single from last year's Hurry up, we're dreaming album.

I featured M83 just the other day, but given that they are very much at the forefront of what's happening in French music at the moment, I'm sure I can be forgiven.

The video will certainly get the song some more attention, and it will probably embed itself into the public's ear every bit as much as its predecessor Midnight City.

The album's certainly getting the kind of growing attention that is quite rare these days, when record companies just seem to aim for the biggest sales as quickly as possible. While it's already been a huge seller, I reckon even more people will be won over by the charms of M83 on the strength of this track.

I wonder what products it will be used to advertise and what TV events it will  promote? It's certainly got that epic feeling that TV producers of events like the Olympics or the Euro 2012 football will like. I'm sure Nokia mobile phones are already getting their campaign together given that one of their phones gets a bit of an appearance in the video.

The release of Reunion also sees a host of remixes of the track, by the likes of Mylo,