An atmospheric video for the song Ma Route by Robi, an act fronted by singer Chloé Robineau.Like the best music videos, it's a simple idea done well. It's directed by Gaëtan Chataigner, formerly of French indie rock band The Little Rabbits and French Cowboy.
The song comes from Robi's debut album L'hiver et la joie, which was released in February this year. She had previously released a self-titled six track EP in 2011.
She was a finalist in the Les Inrocks Labs contest in 2011, and she has been described by the magazine as a female Dominique A, who incidentally guests on this track.
The album passed me by when it was released, but if you like this track, there's more to enjoy. At times reminiscent of a more edgy Goldfrapp, it's a classy slice of dark electro.
A track by Robi also features on the Fier comme un coq compilation that I featured on this site yesterday, the final track at the end of the final disc being their track Où suis-je ?
Robi is also on tour in France at the moment, and play the Nouveau Casino in Paris on November 20.
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