Mylène Farmer's eagerly-awaited new video for the song Bleu Noir has been released.
I've already featured the song, co-written by Moby, from the album Bleu Noir that was released in December 2010. It's one of seven songs co-written with Moby on the album, who wrote the music while Mylène wrote all the lyrics.
The album was a number one in France and set a record for the number of downloads. Her eighth album has certainly secured her position as France's most significant female artist in recent years.
Oui Mais...Non, which was the last single released from the album, was at number one in France for most of December. Unlike Bleu Noir it was co-written by RedOne, who despite having worker with a huge number of artists is probably best know for his collaborations with Lady Gaga.
While comparisons with Gaga were made with both the song Oui Mais...Non and the video, Bleu Noir is certainly very different. I've always liked Moby, and Mylène's voice and lyrics sit perfectly with his music. My favourite song on the album, no doubt about that.
The video for Bleu Noir was directed by Olivier Dahan, the director best known for the film La Vie En Rose, the Oscar-winning movie about the life of Edith Piaf. It's a tasteful and cinematic video, that not only looks incredibly polished and classy but keeps an edge that makes it seem very natural and almost spontaneous.
Mylène Farmer's record company has set up a website for the video here >
You can watch the video and tweet a link to it so your Twitter message will be included in a montage of Twitter users who have passed on the link. Nice idea and clever bit of new media marketing!
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