Tuesday 9 April 2024

Grand Corps Malade's new clip: C'est aujourd'hui que ça se passe

I love this new clip for C'est aujourd'hui que ça se passe from Grand Corps Malade, I could listen to it on repeat for hours. 

As always he plays with words and rhythms, repetition and vocabulary. If I was just learning French or teaching it to those who were, GCM would be one of the finest teaching assistants that could be deployed. Language becomes a joyous thing in his hands without being overly complicated or obscure.

As for the track itself, it's a joyous thing, uplifting and positive without being trite or oversimplified. If you want the future - either a collective future or simply your own future - to be better, make it start now. Today.

It's all too easy to get in a rut and not get on with the things done that you say you will, to regret not having done it the following day, to plan to make things happen but procrastinate to the point that they don't emerge. I'm as guilty as most, and the weight of unaccomplished things can be a burden we can all do without. GCM makes it clear that life is an interactive game, not a spectator sport, and that rather than putting things off to the next day if we get on with them now we can have a better future. It's extraordinarily uplifting and liberating, simple and effective. 

The actual visuals are simple, GCM looking through a window at the world in its various ways in motion, whether city skyline or Paris streetscape, sea or sky and stars. With his image in the glass, it's a nice metaphor for being both reflective and looking outwards.

The song is the third release from his REFLETS album that came out in October last year, and the follows Retiens les rêves and Le jour d'après. He's been on tour for the last three months, with two dates in Paris, and he plays the summer festivals across France and beyond before returning to tour the arenas towards the end of the year.

I'll have this song on repeat to banish the uncertainty, the doubts and the inertia. The more I listen the more it impresses me. If we make things happen we can, as he puts it, turn our DeLorean Back To The Present. There might not be as much time as we think, but there's still space to take care of two or three important things.

Make it happen today, it's now or never.

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