Another fine slice of French funk quietly making its presence felt in the media in the UK.
I <3 U So by Cassius is being used in the advert for the Citroen DS4 'why conform' campaign.
The track comes from the band's Rawkers EP, released in 2010. Its a great track to use for a car that gives a 21st century re-imagining to a world-famous French marque.
Cassius - a duo of Philippe Cerboneschi and Hubert Blanc-Francart, better known as Philippe Zdar and Boom Bass - have been releasing material since the mid 1990s.
Although maybe not as high profile as Daft Punk, they're very much at the forefront of French dance electronica, working with Phoenix, MC Solaar and Chromeo as well as their own projects that have included a top 10 single in the UK
Meanwhile, the song has got more attention after it was sampled on for track Why I Love You on Jay-Z and Kanye West collaboration album Watch the Throne, released earlier this month.
I love the video for the song a nice simple idea done very well, although I've not dowloaded the app yet. The car's not bad either.
The Citroen advert:
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