I came across this advert for Dove shower gel by Yelle, which is pretty funny and a good example of why music and advertising are uneasy bedfellows.
It's an incredibly cheesy advert, I'd like to think that it's knowingly so, but it's pretty hard to tell.
One thing that does strike me is how much the song sounds like a regular Yelle song. Perhaps their songs sound like ad jingles, or maybe they're just pretty switched on to consumerism and marketing.
The advert came out in 2009, and I reckon Yelle have become a bit more sophisticated since then.
I see that Dove are using the Go Fresh slogan in the UK, but I won't hold my breath about whether or not we'll be seeing this advert on the TV here anytime soon!
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