Wednesday, 3 October 2012
-M- : Mojo
I previewed this track a few weeks ago, and it's great to see at long last the full video for the -M- track Mojo.
It's a cracking piece of contemporary rock, an edgy sound that's rooted in a great pop song.
It's also catchy as hell, and reminds me a bit of bands like The Hives with their modern take on classic garage rock.
Meanwhile, the video is an instant classic. The dancing and the air guitar are hard to forget once witnessed, and the street locations give it an effortlessly French context.
The song dropped without warning, perhaps this kind of release puts the record companies one step ahead of the illegal downloaders, maybe the element of surprise - especially when it's a great song - gives a release a bit more of an impact.
The album Îl, his sixth, is released on November 10, and -M- is on tour next year