Friday, 16 August 2013

Lana Del Rey and Cedric Gervais: Summertime Sadness

A remix of a track by Lana Del Rey by French house DJ Cedric Gervais has given the American singer
songwriter her most successful single so far in her career.

The original version of the track featured on her 2012 album Born to Die and an original version was released as a single with an accompanying video in June that year.

The new version re-engineers the song and has given  the track, co-written by Lana Del Rey and Rick Nowels, another lease of life.

Significantly it looks like it will be a bigger hit as a remix than the original version of the song was when it was released. The new song has given Lana Del Rey her first top 20 hit in the USA.

The video has also been remixed to suit the new imagining of the song.

I've already featured Lana Del Rey on the blog, on account of the videos for the tracks Born to Die and Blue Jeans being directed by Yoann Lemoine, the director better known by his music performance name Woodkid.

Gervais, originally from Marseilles but now living in Miami, had a major hit in 2012 with the track Molly.

He established himself from an early age as a DJ, in St Tropez and Paris, before moving to the US to further his career aged just 15.

 He's been releasing material since 2005, and has two full-length albums Experiment (2006) and Miamication (2011) under his belt.

He has also remixed artists like Katy Perry and Willy Moon.

Lana Del Rey is likely to be a huge star before too long, and theres' little doubt that Cedric Gervais will get a massive boost to his career as a result of his involvement in this track.

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