Thursday, 8 February 2018

Victoires de la musique 2018 Best video shortlist

I thought a quick post looking at the three contenders for this year's best video award at the Victoires de la musique 2018, being held in Paris on Friday night.

It's the French music world's big showcase, a televised big budget presentation giving a showcase to the country's talent and introducing many to talent that they may not have previously known.

Yeah, it's pretty mainstream, but always interesting and worth following.

The Best Audiovisual Creation category, to give it its correct title, features three videos, by Orelsan, Gauvain Sers and The Blaze. Each is in their own way a pretty interesting piece of work.

Orelsan: Basique

OrelSan's return was marked with one of 2017's most impressive videos. Shot on a bridge in Ukraine, the rapper made quite an impression with the clip that has so far racked up almost 50m views of YouTube.

The video was by Greg&Lio, who have also made clips for Jain, Booba and Casseurs Flowters.

Gauvain Sers: Pourvu

A more traditional chanson, with a video that plays it straight but with some very nice subtle touches. It comes from Sers' debut album, a number one in France in June.

The video is by French film director Jean-Pierre Jeunet, creator of movies like Delicatessen, Alien Resurrection and Amelie. He's also created music videos for the likes of Etienne Daho, Julien Clerc and Jean-Michel Jarre.

The Blaze: Territory

A video that feels more like a French movie that I want to see more of. The clip illustrated the track from the EP that emerged in February. It's already won the best international dance video and best styling awards at the UK Music Video Awards in October.

Earlier in the year it picked up the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity.

So who is my money on? I'll have to say Orelsan. It's a striking clip, immediate and taking the artist far beyond his usual audience. It's a simple idea, done well, which tends to be a good guide for a successful video.

We'll see tomorrow evening who picks up the awards.

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