Martin Solveig: Hey Now

A new clip from DJ/Producer Martin Solveig, for the track Hey Now.

Solveig's perhaps best known for his song Hello, a huge hit from his 2011 album Smash.

This new song, which has a huge summer vibe, is a collaboration with LA act The Cataracs and rapper Kyle, and it first emerged at the beginning of the month.

The video was filmed in LA

He's always put a lot of work into his videos, Hello being filmed at Roland Garros tennis stadium, and subsequent videos from the Smash album building into a narrative of the DJ and his manager, including Ready to go which was shot at the Stade de France at half time of a France v Croatia game.

Solveig also collaborated with Madonna on her MDNA album and tour.

As for why he chose such a summery video, he told the Huffington Post: "We had the most depressing winter ever in Europe, so I really wanted to bring a summer vibe.

"This is where it gets tricky, because typically making a summery video in Los Angeles for a sweet song is always on the edge of cheese.

"So, of course, the tricky part is to bring those elements and visually bring all the fun that we had making the song - the sun - without the cheese. I think I managed to do that."

Martin Solveig - Big in Japan

A new video from Martin Solveig, Big in Japan, the latest to come from this Smash album.

Like his earlier song Hello it features the vocals of Canadian electro-pop act Dragonette.

The video continues the "story" begun with the Hello video, which came out last year and continued with the Initials S.H.E. video, previewing tracks from the Smash album, and the Ready 2 Go video, released earlier this year.

Both were massive international hits, hello reaching the top ten in ten countries, and number one in several charts, Ready 2 go although not reaching such peaks still reaching the US Billboard top 50 and the top 20 in France and the UK Dance charts.

Solveig has been named as one of the producers of Madonna's next studio album. It's a big break for Solveig to be working with such a massive selling artist.

I've always thought that Madonna's career has been as much about her choosing her collaborators well than about her own talent, so I'm sure he'll have a big influence on her sound.

It also comes at a time when she'll be keen to retain her Queen of Pop title, with Lady Gaga seemingly taking on the role of biggest female figure in the music world without too much opposition.

Whether this is the last chapter of Smash I don't know, but one thing that is certain is that Solveig is a bigger star now than his 'manager' Lafaille would ever have hoped for in the videos.