Friday, 31 May 2013

Martin Solveig: Hey Now

A new clip from DJ/Producer Martin Solveig, for the track Hey Now.

Solveig's perhaps best known for his song Hello, a huge hit from his 2011 album Smash.

This new song, which has a huge summer vibe, is a collaboration with LA act The Cataracs and rapper Kyle, and it first emerged at the beginning of the month.

The video was filmed in LA

He's always put a lot of work into his videos, Hello being filmed at Roland Garros tennis stadium, and subsequent videos from the Smash album building into a narrative of the DJ and his manager, including Ready to go which was shot at the Stade de France at half time of a France v Croatia game.

Solveig also collaborated with Madonna on her MDNA album and tour.

As for why he chose such a summery video, he told the Huffington Post: "We had the most depressing winter ever in Europe, so I really wanted to bring a summer vibe.

"This is where it gets tricky, because typically making a summery video in Los Angeles for a sweet song is always on the edge of cheese.

"So, of course, the tricky part is to bring those elements and visually bring all the fun that we had making the song - the sun - without the cheese. I think I managed to do that."

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