Tuesday, 14 May 2013

Daft Punk: Random Access Memories streaming

The new album by Daft Punk, Random Access Memories, has finally emerged, although its available as a preview stream via iTunes rather than a full release as yet.

Apparently they have no plans to tour to promote the release of the album. Given the success of the marketing campaign surrounding the release there's probably little need.

Touring to promote the release seems an old school approach to selling records given the way they've virally marketed their new release, with snippets emerging to tease the audience, a slow release of small pieces of information to gradually build up the full picture.

Given the overall collapse of the music industry in recent years, building a release into an event like Daft Punk have done is no small achievement.

In the meantime, another brief clip has appeared, this time showing the album being 'unboxed' by the band, and with a short blast of the track Give Life back to Music.

Meanwhile, there's an in-depth interview with the two guys behind the robot masks on the Pitchfork media website published today. Essential reading.

Random Access Memories is (finally!) available from May 21.

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