Thursday, 26 November 2015

Bose headphones advert: Charles Aznavour - Hier Encore

Another high-profile appearance by some French music on an advertising campaign, with a song by Charles
Aznavous being used in an ad for Bose headphones.

The advert, entitled Music Deserves Bose: Someone Special features a man being transported back in time through the music he is listening to on his fancy new wireless headphones.

The song was originally released by the veteran chanteur in 1964 and makes an unusual choice of track for an advert like this, a classic tune for a piece of modern technology.

The song is better known to an anglophone audience in its English version, under the title Yesterday When I Was Young, and was co-written by Aznavour. Many artists hare recorded covers over the decades, including Julio Iglesias, Bing Crosby and Marc Almond.

The advert makes the point that music is a time machine. Perhaps that makes Aznavour, now in his 90s and still performing, some kind of time traveller.

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