The more-anticipated-than usual video for the song representing France in this year's Eurovision Song Content has been released.
The song - a surprisingly decent piece given the usual quality of Eurovision entries, regardless of country - takes a very human stance over the plight of refugees who find themselves in danger on the seas.
The video takes the streets of Paris, Rome and London as the location. Rather than simply representing what goes on at sea, it helps contextualise the situation of the refugees in the cities of Europe. Without being political, it takes a strong humanitarian stance, like the song itself.
France's place in the final of the contest is already guaranteed due to the country's central role in the support of Eurovision.
Will a song solve the crisis in the seas of the Med? Probably not. But will it raise awareness of those who help save the lives of those at risk and of the desperate stories that have driven people to take those risks? Hopefully.
If it achieves this, even to a small degree, it's already a winner in my books.
Eurovision 2018 is being held on May 12 is Lisbon.