Friday 4 April 2014

Yuksek: Spider man Evian advert

A new advert for French mineral water Evian, continuing the 'live young' theme that they've been running over the past few years.

This time they've taken Spider Man and a young doppelganger to advertise the apparent rejuvenating properties of the water.

The tune is a remix of Here Comes The Hotstepper by Yuksek,  continuing the brand's relationship with French musicians that previously saw them feature a version of the Tom Tom Club track Wordy Rapping Hood by DJ Mehdi and Uffy.

The song was originally a hit for Jamaican reggae artist Ini Kamoze in 1994.

Evian used the tune in a  previous campaign last year, as featured on this blog  previously

The original song has featured in advertising campaigns a few times over the years, so no reason why the Yuksek version shouldn't do the same.

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