Friday, 8 November 2013

David Bowie: I'd Rather Be High - Louis Vuitton advert

No sooner do I feature an advert on the blog than another pops up that merits attention.

This time it's David Bowie appearing in and featuring his song I'd Rather be High in a promo for French luxury brand Louis Vuitton.

The video features US model  Arizona Muse who has previously featured in campaigns for Louis Vuitton as well as brands like Yves Saint Laurent and Prada.

The song originally appeared on Bowie's The Next Day album, which was released in March this year.

A new deluxe edition of the album has just surfaced, which features bonus edition tracks, a Japanese exclusive track and four new songs, along with a DVD of four promo videos.

The advert is directed by Romain Gavras, who directed the controversial Stress music video for Justice as well as their long-form documentary A Cross the Universe. He's also worked for SImian Mobile Disco, M.I.A and  Kanye West & Jay-Z.

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