A new appearance by a Daft Punk track on an advert, with a remix of the track Recognizer .
The track comes originally from Disney's Tron Legacy soundtrack, released originally in 2010.
The third generation TT was unveiled at the Geneva motor show earlier this year, and the advert certainly shows it making a dramatic entrance.
While car enthusiasts were pretty excited about the new car, the advert does perhaps ramp up the drama a bit.
Still, what better act to soundtrack some cutting-edge technology than Daft Punk?
Vorsprung Daft Punk, perhaps?